Innie

Who’s in?

Put your face in the circle.

Build your reference group.

Mina K., Ideas

What this is · Privacy · Terms · Contact

How it works

One link. About thirty seconds.
Invite. Opt in. Compose. Show.

  1. Invite with a link
    01

    Invite

    The organizer invites people into a Circle around an opportunity — a raise, a founding team, advisors, or a project.

  2. Claim a Spot
    02

    Opt in

    Each participant owns their Spot. They add a face, say what they bring, and choose how in they are. No account. No résumé.

  3. 03

    Compose

    The organizer arranges the Circle. No inflated titles. No borrowed credibility. No pretending to be more in than you are.

  4. Shown
    04

    Show

    The Circle becomes permissioned proof of who is actually in, what they bring, and what that can honestly signal.

From invite to Circle in about thirty seconds.

What it is

The permissioned human layer between an idea and its cap table.

Innie is a permissioned representation tool that makes a reference group visible. Each person puts their face in the circle, says what they bring, and chooses how in they are.

A Circle is the organizer-arranged composition of Spots—permissioned proof of who is actually in.

  • Builder

    Sees the opportunity. Builds what’s needed.

  • Operator

    Brings it to life. Runs it day to day.

  • Advisor

    Opens doors. Shares perspective.

  • Connector

    Brings people in. Strengthens the Circle.

You identify who matters. They claim how they’re in. Together, they become the Circle.

Words we mean

From who matters to who’s actually in.

Innie has its own language. Here’s what these words mean—and how they work together.

01
reference group

Who matters

The set of people whose presence, contribution, and commitment actually matter around an opportunity.
02
Spot

How someone shows up

Claim a Spot
The participant-owned place on an Innie Circle. The person adds their face, says what they bring, and chooses how in they are.
03
Circle

Who is actually in

The organizer-arranged composition of Spots. It is permissioned proof of who is actually in, not a fictional team slide.
  • You identify who matters.

  • They claim how they’re in.

  • Together, they become the Circle.

Questions

Questions, answered.

The short version of what Innie is — and what putting a face in the circle is not.

  1. 01

    What is Innie?

    Innie is a permissioned representation tool that makes a reference group visible. Each person puts their face in the circle, says what they bring, and chooses how in they are — so founders can show real human capacity without inflating titles or borrowing credibility.

  2. 02

    What is a reference group?

    A reference group is the set of people whose presence, contribution, and commitment actually matter around an opportunity. Innie makes that group visible with permission, instead of collapsing everyone into a fictional team slide.

  3. 03

    How does Innie work?

    Invite. Opt in. Compose. Show. The organizer invites people. Each participant owns their Spot: they add a face, name what they bring, and choose how in they are. The organizer arranges the Circle, then shows it as permissioned proof of who is actually in.

  4. 04

    Does putting someone in an Innie create equity or employment?

    No. Innie is a permissioned representation tool. It does not create employment, partnership, or equity. Presence on a Circle is consent to be shown, not a legal relationship.

  5. 05

    Who owns a Spot on an Innie?

    The participant owns the Spot. The organizer arranges the Circle. Participants can withdraw later using a private link.

  6. 06

    Who is Innie for?

    Innie is for pre-seed and seed founders, accelerators, and anyone who needs people to visibly opt in around an opportunity — without pretending they are more in than they are.

  7. 07

    Do participants need an account?

    No. Organizers sign in with an email link. Participants join from a private invitation, add their face, and tap I’m in. No résumé. No awkward follow-up.

  8. 08

    How is Innie different from a team slide?

    A team slide collapses interest, contribution, and commitment into one ambiguous category. Innie keeps those distinct: each person puts their face in the circle, says what they bring, and chooses how in they are, with permission. The Circle is not a fictional team slide.

  9. 09

    How much does Innie cost?

    Forming a Circle is free. Publishing a raise is $149. Cadence is $29 per month. Programs are $24,000 per year. Participants never pay, and they never need an account.

  10. 10

    Is Innie a cap table, CRM, or hiring tool?

    No. Innie is not a cap table, CRM, ATS, or payroll system. It is the permissioned human layer between an idea and its cap table. It shows who is actually in, at the level of in they chose.

  11. 11

    Can a participant withdraw from a Circle?

    Yes. The participant owns the Spot. They can withdraw later using a private link. Withdrawn faces are removed from preview and export immediately.

The participant owns the Spot. The organizer arranges the Circle.

Make an Innie
@investinnie

Who showed up. Who’s in.

The people who already said they’re in — and the spots still open.

If that’s you, come in. If you know who is, send them.

@investinnie

The Who’s in? grid

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